At Suede, we believe in embracing the customer’s entire brand journey to create marketing campaigns that feel seamless and authentic. For example, when promoting Volkswagen’s “Plus” app, which enhances the ownership experience with convenience and connectivity, we ensure the messaging reflects Volkswagen’s approachable, innovative, and customer-focused brand identity. By aligning with every touchpoint in the customer journey, from discovery to daily use, we create campaigns that not only highlight key features but also build lasting connections with the audience.